Incorporate the spirit of adventure into life, the Asian Outdoor Equipment Awards opens

Outdoor equipment, as the infrastructure of the outdoor industry, has gone through a long time in the process of human exploration of nature. The achievements of the military industry after the war have injected strong impetus into the rapid development of the modern equipment industry, traditional outdoor sports have also become more diversified and integrated with urban life in the long peace.

In the process of walking from the mountains to the city, the equipment slowly tore off the labels of "expedition" and "niche" and turned into a spiritual symbol of wandering in the mountains and the city. These spiritual symbols in turn promoted the deep evolution of equipment towards a new field.

At the beginning of the 21st century, with the rise and development of camping, skiing, cross-country running, urban adventure and other sports, global outdoor brands saw an unprecedented huge market, and outdoor products began to be functional and lightweight. Whether it is the matching of VINTAGE canvas coats, the latest SHAKEDRY technological texture, or the functionalization of THE NORTH FACE co-branded with Gucci, the tool attributes of these equipment gradually fade with the deepening of the integration, and the spirit of adventure they represent is in line with Become a new starting point in the collision of lifestyles.

All these changes mean that the "lifestyle with the spirit of adventure as the core" has gradually become a new field in the outdoors. The once niche hobby has gradually become a trend pursued by the public, and the once incomprehensible style has begun to incarnate as a totem of public worship.

After 30 years of rapid development, the North American equipment industry has become the world's most dynamic and innovative paradise. The ambitious industry is eager for more exchanges and breakthroughs. Professional and authoritative industry appraisal came into being and became the endogenous driving force to promote the development of the industry.

Many people did not expect that in a rudimentary and cramped hotel in Las Vegas, the industry exchange meeting initially attended by only a few brands will gradually become the most influential OUTDOOR RETAILER equipment award in the global equipment industry in the future. The American outdoor magazine "Outside", which was born in 1978, has launched the Gear of the Year Gear of the Year Award, which has influenced the global outdoor equipment industry, with its accumulated rich outdoor equipment resources 25 years after its publication.

The OUTDOOR RETAILER equipment award and the Gear of the Year equipment award are all derivative products of that era, and the birth of the European ISPO Global Design Award (ISPO Award) is also affected by them. This is a gift given by the spirit of adventure to people in the industry who continue to innovate.

Today, as more and more people live in the outdoors, for enthusiasts who want to enjoy the outdoors, the continuous innovation of outdoor equipment, both in terms of variety and functionality, greatly increases the difficulty for users to choose, and choose the equipment that suits them. It is no longer simple and easy.

Regarding brands, whether it is the research and development, cross-border equipment of major domestic and foreign brands, or the design and innovation of small and medium-sized brands, they are eager to be affirmed through mutual comparison and healthy competition, and the resulting influence and communication.

In 2020, China's outdoor industry has begun to undergo new changes, and the sudden epidemic has brought the industry and our outdoor life to a halt. A number of outdoor exhibitions were subsequently cancelled, and the spread of the brand, communication with users and sales channels was blocked. Where will the outdoor industry go in the future?

As one of the most influential media platforms in China's outdoor industry, "Outdoor Adventure" has observed and explained the industry for two decades, and has also participated in and influenced the industry. In this age of complexity and coexistence of drastic changes and opportunities, we hope to find a set of standards for industry comparison. Through it, we can see the full picture of the new industry and build a bridge between the brand and the public. So we began to reorganize and build the "Asia Outdoor Awards", and the "Asia Outdoor Gear Awards" is a consistent and important part of it.

Whether it is the filling of blank areas in the equipment industry, the optimization and improvement of traditional awards, the promotion and service of brands, and the transformation of players' outdoor concepts are all within our consideration. We repeatedly think about how to break the old rules, avoid the favors and routines in the outdoor industry, and innovate a new set of gameplay. We hope that the Asian Outdoor Equipment Awards can be objective and fair to the greatest extent, not only from the perspective of users, to be recognized by players, but also from the perspective of customer needs, to gain the trust of the brand.

All awards except for the user favorite award will be composed of four independent and transparent links: user voting, judges’ scoring, KOL evaluation, and final evaluation by the jury. Each category of awards will be composed of six authoritative judges in the category (three theoretical judges, three Practice judges) review, and finally the final gold, silver and excellence awards will be selected by the jury. The user favorite award is selected by online public voting.
3. Selection time process
February 1st-March 31st, 2021: Registration period for participating products
April 6th-April 10th: Theory Review Session
April 15-June 4: Practice review
May 13th-May 23rd: User Favorite Award Online Selection
June 7th-June 11th: Final Evaluation of Excellence Award, Silver Award and Gold Award
Finally, we will show you a wonderful equipment awards feast in the middle of 2021.